By Maria Marzoeki, FSMPS, CPSM We all know that the pandemic didn’t do us any favors when it comes to trying to maintain relationships with colleagues or clients over the past couple of years.  Relationships degrade over time if not nurtured and with all this time apart, how do we get ba...

By Maria Marzoeki, FSMPS, CPSM How many times in the past couple of years has your team elected to respond to a solicitation issued by a client you either didn’t know or hadn’t spoken with? This is all too familiar for many marketers. Committing valuable time of the technical team and ...

By Maria Marzoeki, FSMPS, CPSM I have always thought that the AEC industry was a little behind when it came to marketing and advertising and these thoughts were confirmed by Josh Miles at the SMPS PRC Conference in January 2022 in Sacramento.  When starting in this industry over three decades ...